The Ultimate Guide To Influencer Marketing

Published 30th July 2019

Sarah Azzorpardi

If used correctly, social media platforms can be the easiest and most efficient way of marketing your online business. There are about 3.2 billion social media users as of 2019. 73% of marketers believe that social media marketing is “vital” for the growth of their business. There may be so many people who would love to hear about your business but they just aren’t reaching your brand because you wouldn’t know the ins and outs of hitting the bullseye of your niche.

We are here to tell you that this isn’t even a problem. It’s 2019, you don’t need to know a thing about social media marketing to be the best at it. Social influencer marketing is perhaps the best way of maximizing your business’s potential but many people are scared to touch it due to little knowledge on how to start. That is why we are here to run you through the ultimate guide so that you can start today.

How To Find Social Influencers

When searching for a social influencer, you need to find one that reaches your target audience perfectly, since there are so many of them, you mustn’t be afraid to replace them if they aren’t reaching your expectations. Make sure to examine their past audiences and their methods of reaching them.

Don’t base your influencer search on fame alone as this is surprisingly the least important factor when analyzing potential influencers. The more popular the influencer is, the more expensive it will be to hire them, however, this isn’t the reason. You must base your searches solely on the type of audience that they reach and how efficiently they connect with them.

Zoella, one of the most popular influencers, attracts mostly young audiences, so even though she holds so much popularity, she would be useless at marketing your auto dealer business for example.

How exactly do you contact the right influencer?

You may ask, well, with Krepling’s upcoming influencer marketing services, it will be easier than ever. We will make sure that you get the perfect connection to your business’s ideal social influencer so that you don’t end up hiring fake influencers or having to pay a fortune on other influencer websites just to have access to them.

Once you have an influencer working on your social media profile, it is vital that you are always in close contact with them. You need to form a strategy that your influencer can follow by. Just like how talented musicians need to be orchestrated, no matter how good the musicians are. Don’t just leave all the work for your influencer because your influencer must get the way of advertising right the first time so that you don’t waste any money. Always have your input on what is happening, so that your influencer marketing campaign hits all the sweet spots of your target audience.

How To Measure The Success Of Your Influencer Marketing Campaign

 Once everything is set and scheduled for your social media influencer, now there is monitoring the success of your influencer marketing campaign. You can’t just let them loose, you need to track their efficiency through insights of all kinds so that you get a further understanding of if they are succeeding in reaching your target audience.

If you are a business that is focused on bringing in readers or sign-ups, the default profile insights tab will show you everything you need to know on your engagement and views over time. If you wish to gain sales through your campaign, you can determine your sales rate by setting up with Google Analytics so that you know which exact sales came from your social media.


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