How to Find the Right Products to Sell for Your Online Business: 10 Effective Methods
Published 12th December 2020
One of the biggest challenges you will face as an entrepreneur is finding the right products to sell that will in turn make your business profitable. With each passing year, consumers are continuing to spend trillions of dollars online. When it often feels like everything you could possibly sell is already being sold, and that the competition out there seems to be growing bigger by the day, finding the right product to sell gets that little bit harder.
Finding the right product can be extremely time consuming and exhausting. But, if you have the right tools to narrow down your search, you can decide on your product idea in no time. To help you get started, we’ve put together a shortlist of practical ways to find products to sell in your online business.
1. Decide on Your Medium
To start your online business, you first have to decide whether you want to sell digital products, physical products, services, or all of the above. Choosing which avenue is best for you depends on what you’re interested in, comfortable with, and even how much money you have to spend.
This consists of ebooks, social media templates, songs, photoshop preset filters, fonts, apps, browser plugins, courses, workout plans, and the list goes on. You never have to deal with inventory, there is no limit on how many you can sell, and you never have to worry about the hassle of shipping. However, because they are not “tangible,” they are often perceived at a lower value.
Clothes, jewelry, household items, tools, toys, dog accessories, anything that’s tangible. Physical products typically come with a higher perceived value, but you have to account for shipping costs and inventory management which will make it harder to scale.
The great thing about selling a service is there are no upfront costs. You are selling yourself, and your own expertise, which could be just about anything! You have the freedom to cater your skills to your clients’ specific needs. There will be limitations though as to how many clients you can take on as you are essentially trading your time for money.
2. Find Your Niche
A niche is a specialized, profitable segment of the market for a particular kind of product or service. Not to be confused with the industry that you chose to get into. For example-
Sub Niche– Pearl Necklaces
The further down you go into a niche, the more that will allow you to add value to your customer’s experience.
When you’re passionate about what you’re selling, you will find it much easier to dedicate time to your work. You will also be more in-tune and perceptive to your customers’ needs. If you’re passionate about dogs, you will know what kind of toys they love, and what kind of content will entice your customers.
3. Solve a customer pain point
What are people complaining about? Do you have an awesome way to solve a common marketing problem, a software, or a product idea? You can find these pains by looking at what people are saying online. Go to Facebook or Instagram and see what your community is complaining about. Can you provide a solution to any of their needs?
Another great tool to use is answerthepublic.com. Input your product or niche keyword and look at what people are searching for!
5. Spot a trend ahead of the curve
If you play your cards right and capitalize on a trend before it gets too saturated, you could become the industry specialist. This will maintain your spot and authority in the market. Be sure not to confuse a fad for a trend though. Fads take off fast but fizzle out even faster.
How to spot a trend earlier than most
Stay on top of market research. You should constantly be listening to what consumers are talking about on social media. Look up hashtags or trending topics on Twitter. Check out websites like trendhunter.com and Google Trends.
6. Take into account what you are good at
If you’re selling a digital product as a subject expert, it will ease the buyer’s mind and make the transaction easier. Are you a photographer that knows all about the best settings for a dark environment? You could sell a guide for that. Make a list of things that you like to do and/or are good at, then see if you can base an online business around one of those things.
7. Find inspiration
When you’re in the brainstorming process of a product, you should constantly be on the lookout. Is there a product you wish was a part of your daily life? Maybe you struggle to keep your drawers organized, you could source a great product for that. Seek inspiration in your daily tasks and be sure to keep a running list.
8. Go evergreen
Evergreen products are products that have an everlasting appeal. Try not to center your product idea around a holiday or special event. Selling snowflake necklaces can be profitable, but you’re not going to see steady sales throughout the year. Look for something that will constantly bring in revenue. You can easily search that in trends.google.com.
9. Research profitability
During your search for what to sell, be sure to take into consideration products that have a higher profit margin. If the going price for your product or service isn’t high enough for your needs, you should consider if it would be worth pursuing.
Try searching for products that are lower-cost, smaller (therefore easier to ship), and have a high ROI. Don’t forget to include marketing costs in your assessment.
10. Know your competition
If you have an interest in a particular industry, look at what people are currently selling. Check out similar categories and you may stumble into an idea that you had not yet thought about.
Don’t overthink it! You may always find something wrong with what you want to sell. As long as there is opportunity and passion, you can succeed. Hopefully, these methods will help you nail your online business and provide an offer to people they can’t resist!
Krepling raises multi-channel dropshipping capabilities with AliExpress partnership
LATEST Krepling raises multi-channel dropshipping capabilities with AliExpress partnership Published 7th December 2022 Product & Partnership TeamsfacebooktwitterinstagramyoutubeToday, we’re announcing a new partnership with one of the world's largest retail...
Why We Started Krepling
LATEST Why We Started Krepling Published 10th November 2022 Chief Executive Officerfacebooktwitterinstagramyoutube4 years ago, my co-founder, Travis, and I sat in our garage working on our first consignment marketplace. We struggled to expand and reach customers as...
How Krepling partners with agencies: A GTM strategy
PARTNERSHIPS How Krepling partners with agencies: A GTM strategy Published 6th October 2022 Head of Partnerships & SalesfacebooktwitterinstagramyoutubeKrepling is the world's first composable, no-code, platform built for e-commerce. Simply put, merchants choose to...
A Full History Of Cross-Border Commerce & How To Navigate It
INFRASTRUCTURE A Full History Of Cross-Border Commerce & How To Navigate It Published 15th February 2022 April MaddisonfacebooktwitterinstagramyoutubeAdvancements in digital commerce have changed the way the world works and operates. The prevalence of cross-border...
How DTC Brands Can Build Organic Marketing Strategies
DTC brands are constantly having to wrestle back control their sales and marketing channels whilst cutting out the myriad of middlemen trying to take a cut. But while you may want to jump in headfirst and enjoy the benefits of a DTC marketing funnel, it’s important that you go in with a plan.
How To Increase Engagement On Your Brand’s Social Feeds
Your potential customers likely do not feel like responding to the same type of day-to-day posts that never resonated with them to begin with. What you need to do is switch up your social media feeds! Here is a guide to spice up your Instagram and Facebook.